Preparing for a trade show?
Our checklist has you covered.
Doing things well in advance is a great strategy. It means you’ll be cool, calm, and collected in the run-up to your show rather than running around sorting things out the night before. Buying trade show print marketing materials early can also get you cheaper costs – great if you plan a trade show on a budget.
Take a look at our trade show exhibitor checklist…
6 Months Before:
- Define your goals for the trade show – generating leads, networking, or brand exposure.
- Set a Budget for booth space, marketing materials, travel, and accommodations.
- Start conceptualizing your booth design and layout. Consider branding, signage, and point-of-purchase displays.
- Book flights, hotels, and transportation for staff attending the event.
Start designing and ordering trade show print marketing materials such as brochures, business cards, and banners. - Set up a system for capturing and managing leads during and after the event.
3 Months Before:
- Finalize booth design.
- Order giveaways and promotional items.
- Reach out to potential clients and partners to schedule meetings during the event.
- Arrange for necessary technology and equipment at the booth, such as laptops, monitors, and internet access.
1 Month Before:
- Arrange for the transportation of booth materials to the event venue.
- Increase marketing efforts to remind potential attendees about your presence at the event.
1 Week Before:
- Final check on all booth materials, equipment, and signage for transport.
- Sit back and relax. You’re ready.
2 Weeks After:
- Send out a direct mail postcard to follow up with leads.
Innvoke is here to help you with all your trade show print marketing needs.
Fill in our short form below, and a team member will contact you to discuss your project.
Phone: 609-900-8492