Increase Direct Mail Response Rate with Variable Data

Increase Direct Mail Response Rate with Variable Data

If you are reading this article, you likely want to find new ways to increase your direct mail response rates. One of the most effective ways to connect with your audience is with Variable Data Printing (VDP). Mailboxes at home and work are filled with direct mail marketing pieces which is why you need to
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New SwissQ Nyala 4 with Droptix Technology at Innvoke

New SwissQ Nyala 4 with Droptix Technology at Innvoke

Innvoke Announces New Printing Capabilities with SwissQprint’s Nyala 4 UV Printer. Innvoke, a leading provider of branding and marketing solutions, is proud to announce its latest investment in cutting-edge printing technology with the acquisition of the SwissQprint Nyala 4 UV printer. This state-of-the-art printer is designed to offer unrivaled levels of speed, quality, and versatility,
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Types of POP Displays

Types of POP Displays

While it is likely that you are already familiar with POP displays, you might not know all of the POP display types available for your use. Keep reading as we share a list of every type of Point of Purchase (POP) display and how they benefit you. First let’s define a POP display. This type
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What makes a promo product effective?

What makes a promo product effective?

The world of promotional products includes multiple branded items and there is a good reason for that. Promo products have proven to be quite effective at expanding your branding and keeping you top of mind to the public . But, what makes a promo product effective for your business? In this article, we will share
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What to Include in Your Healthcare Brochure

What to Include in Your Healthcare Brochure

Printed healthcare brochures are an educational tool that benefits both physicians and patients. The effectiveness of brochures in healthcare marketing often starts with designing a brochure that includes the information the doctor wants to share as well as containing information patients need to know about location, hours, and medical services available at the office. Even
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Tips for Printing on Presentation Folders

Tips for Printing on Presentation Folders

Presentation pocket folders are used by all types of businesses for a number of purposes. It’s important to have all types of pocket folders on hand since you may never know when you need them and what type of pocket folder is the best choice at the time.   Are you looking for presentation folder printing
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Benefits of UV Spot Coating

Benefits of UV Spot Coating

Have you ever noticed a glossy finish on part of a design of a printed product? Perhaps you’ve seen this on packaging, business cards or even magazines.  This glossy finish is known as spot UV coating and it’s a printing technique that can enhance and elevate your printed product. UV coating is one of the
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When Should I Use Case Binding

The Ultimate Guide to Case Binding: All You Need to Know

Case binding is a bookbinding technique that has been traditionally used to provide books with greater durability, longer protection, and an improved aesthetic appeal. It is an ideal option for books that require hardcover binding or hardback book binding.  Take a look below as we examine the history of case binding, discuss its benefits, and
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Top 3 Print Marketing Strategy Tips for 2023

Top 3 Print Marketing Strategy Tips for 2023

The New Year is here and that means it is time for the start of your new or updated print marketing strategy.  You might have used print marketing in a past marketing plan or it might be a marketing idea that never made the final cut. Either way, we are going to share the top
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Tips for QR Code Signage

Tips for QR Code Signage

When QR code signage is created and executed in a compelling manner, these codes can be incorporated into your marketing plan, act as the center of a marketing campaign, or be used on a daily basis as a payment option for customers.  There are two types of QR codes and they are static and dynamic:
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