Top 3 Print Marketing Strategy Tips for 2023

Top 3 Print Marketing Strategy Tips for 2023

The New Year is here and that means it is time for the start of your new or updated print marketing strategy.  You might have used print marketing in a past marketing plan or it might be a marketing idea that never made the final cut. Either way, we are going to share the top
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Tips for QR Code Signage

Tips for QR Code Signage

When QR code signage is created and executed in a compelling manner, these codes can be incorporated into your marketing plan, act as the center of a marketing campaign, or be used on a daily basis as a payment option for customers.  There are two types of QR codes and they are static and dynamic:
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Will the Print Paper Shortage Affect Print Prices in 2023?

Will the Print Paper Shortage Affect Print Prices in 2023?

Over the past year (or more), the print industry as a whole has been dealing with an increase in paper prices along with other factors that have impacted costs and profits such as increasing labor costs and higher postage costs. Each of these factors has contributed to an increase in print prices for projects of
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A Guide To Vinyl Banner Printing: Materials, Sizes and Hanging Methods

Increase Sales With These Retail Store Signage Tips

In the current competitive retail environment, visual merchandisers and marketers always need to be on the lookout for ways to gain an edge on their competitors. With holiday shopping starting, retail store signage is an ideal way to gain an advantage. Retail store signs get the attention of customers, entice them to enter the business,
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A Guide To Vinyl Banner Printing: Materials, Sizes and Hanging Methods

Vinyl Banner Printing: Materials, Sizes & Hanging Methods

When it comes to marketing a business, vinyl banners are one of the most successful and recognizable types of signs used by a wide range of companies. Business owners and nonprofit organizations use banners to deliver important messaging that is relevant to consumers and donors such as a sale, promotion or event. The message delivered
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ARE DIRECT MAIL CAMPAIGNS STILL EFFECTIVE?

Are Direct Mail Campaigns Still Effective?

The short answer to the question above is…”Yes, direct mail campaigns are more effective than ever before”.  Even though direct mail marketing pieces and email marketing campaigns get response rates that are similar to each other, a recent study found direct mail marketing campaigns tend to generate purchases that are five times larger than email
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Can Print Outsourcing Increase My ROI?

Can Print Outsourcing Increase My ROI?

While handling all of your print and mail services in-house seems like it will be more convenient in terms of keeping track of each aspect of a project, print outsourcing can also help your company increase their ROI. For one thing, print and mail outsourcing services save you time and money in terms of freeing
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Best Practices for B2B Print Marketing That Increase ROI

Best Practices for B2B Print Marketing That Increase ROI

No matter what type of marketing campaign you plan, one of the goals is to generate enough return on investment (ROI) to make the campaign worth planning and executing. When it comes to print marketing, most businesses don’t understand how to determine the amount of ROI on their print advertising. If you want to use
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Five Tips for B2B Brand Consistency Across Print Marketing Channels

B2B Brand Consistency Tips Across Print Marketing Channels

According to a brand marketing report regarding B2B Content Marketing Benchmarks, Budgets and Trends – North America, it was reported that B2B marketers use a variety of media types to deliver their marketing message. The most popular B2B content marketing channels used by marketing experts include print materials, online presentations, videos, white papers, social media,
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