It’s been said that “Print is Dead”. It’s actually been said many times over the past few decades, but here we are still using print to get in front of customers and generate sales. So obviously print is pretty much alive and in great shape. With that out of the way let’s talk about how to utilize custom print marketing to actually increase your sales.
Build Your Brand with Consistency Through Printed Materials
Your brand can stand out significantly using print.
Making sure your custom print is consistent every time will build that recognizable look and feel with customers. This is what creates brand awareness and leads to customers trusting your brand, the company and buying more which turns into more sales.
The easiest way to achieve brand recognition is to include consistency in these elements.
- Logo and Color palette (of course)
- Heading Style
- Slogans & Taglines
- Font or font family
- Iconography
- Illustration Style
- Paperstock and Finishing
Doing this will lead to customers being very comfortable with engaging and buying from your company.
Use Premium Materials For Your Print Marketing
As humans we “judge” things and develop bias in our perspectives.
This is no different when it comes to how we perceive the value a company delivers.
One of the easiest ways for a company to stand out from the competition, get the attention of customers and generate more sales is to use premium materials, paper or substrates in printed collateral.
This applies to everything including direct mail, brochures, letters, packaging, inserts, etc.
Doing this makes an impression on your customers by captivating all of the senses. Focusing on weight, texture, size and sharpness of design or imagery creates that premium experience..
Materials printed on heavy-weight paper shows that your business takes quality seriously. Brochures or flyers that look good and feel “cool” (by adding texture) creates positive associations with your brand. Alternatively, if your materials are low cost and low quality, customers are likely to expect the same from your products or services.
Have a Clear Call To Action on All of Your Print Marketing Materials
For any company looking to increase engagement that leads to a sale you must have a clear call to action. A call to action (or CTA) is the action you ask someone to take.
Most people consider the action as implied. Many ask the question “Why would I ask someone to contact me if they are interested, when they know to do that already?” and the answer is because many people will not contact you without explicitly being asked or told to do so. This again relates back to psychological triggers.
But the simple truth is that you need to include a CTA.
Below we’ve shared a short list of the most common calls to action that you can include on a custom printed marketing piece to drive engagement and increase sales.
- Visit Our Website – Asking them to type in a URL
- Follow Us on Social – Ask them to visit one or more of your profiles and to follow
- Visit Our Store – Ask them to physically visit your store location
- Call Us Now – Get them on the phone to start the sales process
- Schedule Your Meeting – Setting time to go through details
By including one or more of these recommendations in your print marketing strategy it’s inevitable that you’ll drive more engagement and increase sales from these efforts.