Direct Mail Fundraising for Nonprofits

Nonprofits rely on more than one fundraising method throughout the year to raise donations. However, one of the most effective strategies for nonprofits to gather donations is through direct mail fundraising. Having said that, it is important to note that direct mail for nonprofits strategies that worked in the past are not as effective as they used to be. That’s okay as it gives you the opportunity to take advantage of modern direct mail strategies for charities and nonprofits that will energize your fundraising efforts.  

Fundraising direct mail can be a less than popular subject to discuss with many nonprofits. Some organizations tend to be hesitant about utilizing this fundraising method because it is often viewed as old fashioned. This also leads to the incorrect assumption that direct mail fundraising cannot be enhanced by a tech solution. 

It is important for nonprofits to realize that direct mail fundraising is not out of style. According to statistics from Nonprofit Source, marketing campaigns that use a combination of direct mail have enjoyed a 28% higher conversion rate. In addition, the best fundraising software comes with direct mail functionality!

Now that you know direct mail is still a viable fundraising method, let’s show you how nonprofits can use direct mail to grow their donation numbers. 

4 Ways Nonprofits Utilize Direct Mail to Increase Donations

Important Components of a Direct Mail Campaign

When you are creating your direct mail for nonprofits fundraising materials, keep the following items in mind:

If you are ready to use direct mail for your fundraising efforts, call the experts at Innvoke today.

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