Even in a fast-paced digital world, print marketing is a vital facet of reaching new customers and building awareness for your small business’s brand. Whether you own a local real estate agency, an HVAC company, or a new restaurant, print media is a tangible way to express commitment to your brand and invite your target audience into your company’s culture.
Print marketing is a physical representation of your business — and customers feel that. When you choose to add print marketing to your business strategy, you engage with your consumer’s haptic memory. Haptic memory refers to the memory of touch, and you can’t replicate it through a computer screen. Print marketing is also easily trackable and affordable. You can track the ROI of flyers, stickers, posters, brochures, and any other print media you’d like to send out.
In this guide, you’ll find a few suggestions for using print marketing to connect with your customers, create a sense of community, and inspire long-term customer loyalty.
Everyone loves a sticker, and as such, stickers are a fantastic way to boost awareness for your brand. Not only are stickers effective, but they are cost-effective. Think about the last time you ordered a product. It probably came with a sticker. For decades, Apple has included Apple logo stickers with the purchase of every product and it’s resulted in tons of free publicity for the company.
People tend to put stickers on their laptops, water bottles, coolers, and even their cars to display their brand loyalty. If you’re on the fence about print marketing, stickers are a great introduction to the strategy. They’re budget-friendly and low-risk, but have the potential for very high reward in your business’s growth.
Flyers are another excellent tool for generating brand awareness. Even as social media grows, flyers are still utilized with the help of universities, community centers, telephone poles, and bus stops. And people read them.
The first step in a successful flyer outreach strategy is tailoring your message to your target audience. Flyers can be handed out to your target audience directly, or you can post them in places they are most likely to be seen. Many people tend to think of flyers for promotional events or sales, but well-designed flyers are an effective way to reach a targeted audience at any time.
Branded calendars are an incredible print marketing tool because they tend to be put to use. Think about it. How many free calendars have you hung in your home over the years? Calendars are a particularly effective print marketing strategy because they immediately introduce your brand’s usefulness to the client.
With the help of the Innvoke team, you can develop a strong calendar distribution strategy that truly connects with your clients. One of the best ways to ensure that your clients put your calendar to use is to engage with them from the beginning. Your brand can host a contest to have your clients submit their own art or photos, which creates an even more personalized connection.
Customized envelopes and letterheads are a great way to provide a personalized touch to your outgoing messages. Your envelopes and letterhead are a direct representation of your company. Your logo, colors, and information provided reflect your attention to detail, who you are, and how you serve your customers.
Brochures are one of the most utilized forms of print marketing. Why? They’re a great way to provide your desired clients with the necessary information about your company and your services.
Brochures allow you to introduce yourself as a credible resource for your clients. Once trust is built with customers, they are much more likely to return.