QR codes on labels are a popular way for businesses to lead customers to more information about their products or services while also preventing the labels from having an overly crowded design. There are certainly many benefits to QR code labels for both customers and your business. We are often asked about the use of QR codes when it comes to including them on a label design. In this post, we will share QR code benefits along with popular uses that share product information as well as enhance the customer experience.
Benefits of QR Codes on Labels
In the current marketing landscape. It is important to use both digital and print marketing techniques and to combine the two whenever possible to best fit the needs of your customers. The addition of QR codes to your product labels provides many benefits to your business and some of these QR code benefits are listed below:
Encourages Customer Engagement
By adding QR codes on labels, customer engagement is encouraged which increases the chances of them becoming a repeat customer.
Collect More Data
Any opportunity to collect more data about your customers should be taken advantage of by your business. QR code labels provide the opportunity to gain better insights on consumer behavior and their preferences. An improved customer profile gives you a clearer picture as to what customers want and also allows you to better plan your next marketing campaign.
Provides More Information About Your Product
QR codes can drive customers to your website for additional information about your product including items such as an instruction manual or product care instructions. These items can be linked to your website through the QR code on the label.
Easy & Cost-Effective Way to Stay Up to Date in Real Time
QR codes allow you to provide relevant and current product information in real time. If you need to make updates to your product information or manuals, you can make these changes on the website without updating and printing new labels or info sheets.
Common QR Code Use Cases on Labels
Many businesses utilize QR codes, but some use cases are more common than others. To help give you a creative head start, we have the most common QR code use cases for product labels:
Companies want to engage customers and grow brand awareness and affinity. By sending customers to a fun and compelling experience, you can strengthen their bond and achieve branding goals.
If you have a food product, taking a customer to detailed nutrition information about that product is helpful, convenient, and appreciated at the same time.
Directions for Use
Show a customer how to use or build a product or share ideas on what they can do with the product. Whether the content is practical or idea driven, it is a great way to engage customers.
Customers love contests so direct them to a contest entry page that also collects more information about that person. Getting them to fill out information on a contest entry page connects that customer to their information in your database and allows for more personalized marketing.
Send customers to an allergy information page where they can find all the details on what reactions they could experience based on their personal allergy profile.
If you are conducting market research and want more information on the thoughts and preferences of customers, create a survey related to your product or company.
While they are in the store, you can send customers who scan a QR code to a coupon. You can also have them download your app where they can get a coupon to use at that moment in the store.
The answer to the question, “Should I use QR codes on labels?”, is “yes,” if it makes sense for your company. QR code usage can deliver a positive experience if you are doing any of the things mentioned in this article. If you are not performing these marketing tasks, it is our recommendation that you start ASAP!
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