When QR code signage is created and executed in a compelling manner, these codes can be incorporated into your marketing plan, act as the center of a marketing campaign, or be used on a daily basis as a payment option for customers. There are two types of QR codes and they are static and dynamic:
- Static codes are hardcoded when created and are best used for tasks such as sharing an email address or contact info.
- Instead of storing data, dynamic codes redirect the scanner (much like sharing a webpage link) but they are not limited to webpages. Dynamic QR code text can also lead the public to a coupon, PDF, event page or SMS text creation. You can also alter and update the content or dynamic code type without needing a fresh code. These aspects of dynamic codes make it the best choice for marketing campaigns.
Keep reading to learn more about QR code signage and the importance of QR code size in the design.
Make Sure to Use the Right QR Code Text
Before scanning the QR code, the public should have an idea of the information or resources they will be viewing. The inclusion of much-needed context can encourage people to scan the code. Use the text as a call to action such as “Scan for our menu,” “View upcoming events” or simply “Scan for more info.”
You might be able to convey information without a direct CTA that tells people to scan. For example, a sign that says “Free Wi-Fi” with a QR code is enough for mobile users to understand to go to a Wi-Fi sign-in page. You can also include text such as, “Scan to sign onto complimentary Wi-Fi.”
QR Code Size Does Matter
When designing your QR code size, keep in mind how far people will be standing from the sign when they scan it. The farther away a person is, the larger the QR code needs to be. Even if the QR code sign is easily accessible for close scanning, you want the QR code to be at least two inches by two inches in size. In general, use QR codes on signs that people can get close to such as window or floor decals, tabletop displays or banners. People like QR codes for their convenience so make sure your signs are easy to use.
QR Codes Color Makes a Difference
Take advantage of adding color to your QR codes by using a QR code generator to make them compelling and easy to scan. Adding color to your QR codes gets the attention of customers while also maintaining your brand image and providing your campaign with a professional look.
Use Contrasting Colors
In order to make your QR code signage “pop,” pick colors for your background and foreground that contrast with each other. This makes a QR code easier to scan since most scanning apps have trouble scanning QR codes that are too monochromatic or faded. In addition, soft pastel hues may look lighter after printing so remember to use high contrast colors so your QR code is scannable.
Avoid Inverted QR Codes
In an inverted QR code, the background color is darker than the foreground color which makes it hard to read for some scanning apps. In order to avoid customer frustration, think about your color scheme when you decide on the QR code color. If you stay with a light-colored background and darker foreground, you will have a QR code that is easily scannable.
Standout with Custom-Shaped QR Codes
You can design your QR code size and QR code text to be any shape. However, the actual QR code piece with the relevant data will be square. As long as your QR code design lets you embed a small two inch by two inch square into your design, you can use any shape to create an interactive and compelling marketing experience. This means you can spotlight your logo or other unique shapes that reflect your brand or products. Custom-shaped QR codes make any design interactive.
Put these tips to use to create a QR code that will engage customers and have them scanning your QR codes again and again.
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