Rising Postage Costs:
Are you noticing a spike in your direct mail campaign expenses? It’s not just you. Postage rates are rising, challenging marketing budgets everywhere. But before you consider slashing your direct mail output, consider teaming up with a seasoned printing partner like Innvoke.
Expert Printer:
At Innvoke, we’ve honed our expertise in navigating USPS discounts so you don’t overpay. Plus, we’re committed to transparency – we never inflate postage costs, passing any savings directly to our clients. Count on us to reduce postage expenses through strategies like drop shipping, presorting, bulk mail options, and leveraging seasonal discounts.
“Every cent matters when sending out thousands of pieces, and unchecked postage costs can eat into your marketing budget.” – Mike Russo, Innvoke Production Manager.
Command Attention:
Our expertise is crafting direct mail pieces that demand attention and drive action. With our innovative approach, your mail won’t just be glanced at – it’ll leave a lasting impression.
Stand Out:
- Utilize vibrant, eye-catching colors.
- Incorporate premium materials like textured paper or metallic finishes.
- Employ high-quality, striking imagery.
Packaging Diversity:
Explore various formats such as:
- Oversized envelopes
- Postcards
- Unconventional options like boxes and tubes.
Personalization:
- Add a personal touch with variable data to enhance engagement.
Interactive Features:
For an interactive experience integrate:
- QR codes
- Scratch-off areas
- Pull tabs
Direct Mail Meets Digital:
While online advertising costs surge, traditional mail remains a cost-efficient means of audience engagement. Direct mail sticks in people’s minds with an impressive 75% recall rate. Businesses can effectively engage their target audience across multiple channels by combining digital and direct mail strategies. Direct mail with digital elements has shown a staggering 118% increase in response rates compared to digital-only approaches.
Don’t let rising postage costs stop your direct mail efforts.
Count on Innvoke to help you reach your print marketing goals. Contact one of our experts today.
Phone: 609-900-8492
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